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The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

If this does not seem clear, right here are some instances: A deal takes place on a site. Its measurements can be (but are not limited to): Deal ID Voucher code Newest web traffic source, and so on. A user visit to a web site, and also we send the event login to Google Analytics. That event's custom measurements could be: Login method Customer ID, and so on.

Despite the fact that there are many dimensions in Google Analytics, they can not cover all the possible situations. Hence custom-made measurements are needed. Points like Page link are universal and apply to numerous instances, however suppose your business sells on-line courses (like I do)? In Google Analytics, you will certainly not discover any type of measurements relevant specifically to on-line courses.



Go Into Custom Dimensions. In this blog post, I will not dive deeper right into custom-made dimensions in Universal Analytics.

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The scope specifies to which occasions the measurement will use. In Universal Analytics, there were 4 extents: User-scoped personalized measurements are related to all the hits of a user (hit is an occasion, pageview, and so on). For instance, if you send User ID as a custom-made measurement, it will certainly be applied to all the hits of that certain session AND to all the future hits sent by that customer (as long as the GA cookie remains the exact same).

You can send the session ID personalized measurement, and also if you send it with the last occasion of the session, all the previous events (of the same session) will certainly get the value. This is done in the backend of Google Analytics. measurement applies only to that certain event/hit (with which the dimension was sent out).

That measurement will be used only to the "test started" occasion. Product-scoped custom dimension applies only to a specific item (that is tracked with Enhanced Ecommerce performance). Even if you send out several products with the exact same purchase, each item might have different worths in their product-scoped custom-made measurements, e. g.

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Why am I informing you this? Due to the fact that some things have actually transformed in Google Analytics 4. In Google Analytics 4, the session scope is no more available (at the very least in custom measurements). Google claimed they would certainly include session-scope in the future to GA4. If you wish to use a measurement to all the events of a specific session, you must send that measurement with every occasion (that can be done on the code level (gtag) or in GTM).

It can be in a cookie, data layer, or elsewhere. From currently on, customized measurements are either hit-scoped or user-scoped (formerly referred to as User Residences). User-scoped customized dimensions in GA4 job likewise to the user-scoped measurements in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped customized measurement (embed in the middle of the user session) was put on EVERY event of the exact same session (even if some occasion happened before the dimension was set).

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Also though you can send out custom item information to GA4, at the moment, there is no means to see it in reference reports effectively. (let me understand). At some point in the past, Google stated that session-scoped customized measurements in GA4 would certainly be readily available too.

When it comes to custom dimensions, this extent is still not available. And now, allow's move to the 2nd part of this post, where I will reveal you how to set up customized dimensions as well as where to discover them in Google Analytics 4 records. Allow me start with a general overview of the process, and also then we'll take a look at an example.

You can just send the event name, state, "joined_waiting_list" as well as after that consist of the criterion "course_name".

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In that instance, you will need to: Register a criterion as a customized definition Begin sending out custom-made parameters with the events you desire The order DOES NOT issue here. You must do that quite a lot at the very same time. If you start sending out the specification to Google Analytics 4 as well as only register it as a custom dimension, say, one week later, your reports will be missing out on that week of information (since the registration of a customized measurement is not retroactive).

Each time a site original site visitor clicks a food selection thing, I will send out an event as well as two additional criteria (that I will certainly later on sign up as custom-made measurements), menu_item_url, and also menu_item_name.: Menu link click tracking trigger conditions differ on the majority of websites (due to the fact that of different click classes, IDs, and so on). Attempt to do your best to use this instance.


Go to Google Tag Manager > Causes > New > Simply Hyperlinks. What Is A Secondary Dimension In Google Analytics. Keep the trigger established to "All link clicks" and conserve the trigger. By creating this trigger, we will enable the link-tracking capability in Google Tag Manager. Go to Variables > Configure (in the "Built-in Variables" area) and also make it possible for view website all Click-related variables.

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Go to your web site and click any of the menu links. Click the very first Web link, Click event and go to the Variables tab of the sneak peek setting.

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